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Choice Hacking

Choice Hacking PDF Author: Jennifer L. Clinehens
Publisher: Jennifer L. Clinehens
ISBN:
Category : Business & Economics
Languages : en
Pages : 262

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Book Description
What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com

Choice Hacking

Choice Hacking PDF Author: Jennifer L. Clinehens
Publisher: Jennifer L. Clinehens
ISBN:
Category : Business & Economics
Languages : en
Pages : 262

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Book Description
What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com

Rational Choice: Theoretische Analysen und empirische Resultate

Rational Choice: Theoretische Analysen und empirische Resultate PDF Author: Andreas Diekmann
Publisher: Springer-Verlag
ISBN: 3531908669
Category : Social Science
Languages : de
Pages : 344

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Book Description
In der Soziologie finden Rational-Choice (RC)-Erklärungen zunehmende Verbreitung. Sie sollen einerseits zu einer Lösung allgemeiner theoretischer Kernprobleme (Erklärung von sozialer Ordnung, Kooperation und sozialen Normen) beitragen. Darüber hinaus dominiert die RC-Theorie mittlerweile zahlreiche Felder der empirischen Forschung. In diesem Band beschreiben namhafte Autoren die umfangreichen theoretischen und empirischen Anwendungsmöglichkeiten. Ein Schwerpunkt der theoretischen Arbeiten sind Analysen sozialer Normen. Die empirischen Beiträge und Anwendungen behandeln ein breites Spektrum von Themen, u.a. aus der Soziologie des abweichenden Verhaltens, der politischen Soziologie und der Analyse des Terrorismus. Abgerundet werden die Aufsätze durch methodologische Überlegungen. Der Band liefert Studierenden und Forschern eine umfassende Orientierung über wichtige Entwicklungslinien dieses Forschungsprogramms.

Deine Wahl / Your Choice - Zweisprachiges E-Book Deutsch / Englisch

Deine Wahl / Your Choice - Zweisprachiges E-Book Deutsch / Englisch PDF Author: Christopher Peterka
Publisher: Murmann Publishers GmbH
ISBN: 3867746419
Category : Political Science
Languages : de
Pages : 336

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Book Description
Ein humanistischer, ökologischer und technologischer Weckruf - konzipiert als zweisprachiges E-Book in Deutsch und Englisch. // A humanist, ecological, and technological call to action - designed as a bilingual e-book in German and English. Der Wandel ist heute so schnell wie noch nie. Wir drohen an Überforderung durch neue Technologien und maßlose Informationsvielfalt kollektiv zu ersticken und mit uns das, was wir einmal Gesellschaft nannten. Jene, die den Wandel vorantreiben, haben vor allem zweierlei im Sinn: Profit und Macht. Sie missbrauchen uns als Klickvieh und Datenlieferant, reduzieren uns auf ein Dasein als Human Ressource und Konsument. Dadurch gefährden sie unsere Demokratie, Vielfalt und heute schon die Menschheit als solche. So muss es nicht weitergehen, sagt Humanist und Unternehmer Christopher Peterka. Statt unser Streben nur noch auf seine Wirtschaftlichkeit abzustellen, plädiert er für einen radikal offenen Dialog über das Menschsein: Wer wollen wir sein? Wie wollen wir miteinander als Gesellschaft leben? Welchen Sinn soll unser Streben haben? Wir müssen diese fundamentalen Fragen neu verhandeln sonst tun es andere. Dafür müssen wir jedoch kurzsichtige Lösungen hinter uns lassen, in den Widerstand gegen das gegenwärtige System gehen und uns von den Ketten, die uns derzeit noch halten, lösen. Deine Wahl soll uns ermutigen, den Status quo in Frage zu stellen und als progressiver Optimist das System nachhaltig zu verändern. English Change today is happening faster than ever before. We are overwhelmed by new technologies and an excess of information, and we feel that we and what we used to think of as society are being suffocated. Those who drive this change pursue primarily two goals: profit and power. They lure us with clickbait and abuse us as a data pool, reducing our existence to one of human resource and consumer. In doing so they threaten our democracy, our diversity, even our humanity itself. It doesn t have to be like this, thinks humanist and entrepreneur Christopher Peterka. Instead of basing our ambition on purely economic yield, he pleads for a radical new dialogue about being human: Who do we want to be? How do we want to live together as a society? What meaning is our ambition meant to have? We have to consider these questions afresh, because if we don t do so, others will. But this means leaving behind short term solutions, and taking a stance against the current system to throw off the shackles that tie us down. Your Choice is a call to action that encourages us to challenge the status quo and to bring lasting change as progressive optimists. To carry its global appeal across geographical boundaries, this book is designed as a bilingual e-book in German and English.

Public choice und moderne Demokratietheorie

Public choice und moderne Demokratietheorie PDF Author: Ingo Heinemann
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN:
Category : Democracy
Languages : de
Pages : 244

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Book Description
Der okonomische Ansatz fuhrt in der deutschen Politikwissenschaft ein Schattendasein. Ziel der Arbeit ist es, uber seine Ursprunge, Potentiale und Entwicklungen aufzuklaren. Der Autor konzentriert sich dabei auf den Bereich der Demokratietheorie. Ausgehend von den Arbeiten Smiths wird der Bogen geschlagen uber die Grenznutzenschule, elitentheoretische Ansatze bis zum Public Choice der Gegenwart. Dabei werden einzelne Theorien des Public Choice einer kritischen Analyse bezuglich ihrer Erklarungskraft unterzogen. Das Ergebnis ist, dass Public Choice zwar nur sehr spezifische, aber die anderen Ansatze durchaus bereichernde Erkenntnisgewinne verschaffen kann. Zwischen Befurwortern und Gegnern des Ansatzes nimmt der Autor eine vermittelnde Position ein. Um die Perspektiven des Ansatzes fur die Demokratietheorie aufzuzeigen, wendet er sich im letzten Kapitel ausgewahlten Demokratietheorien der Gegenwart zu."

Learning by Choice in Secondary Physical Education

Learning by Choice in Secondary Physical Education PDF Author: Kevin Kaardal
Publisher: Human Kinetics
ISBN: 9780880116886
Category : Medical
Languages : en
Pages : 268

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Book Description
Presents a step-by-step program designed to help physical education teachers create a curriculum that allows students to select their activities, organize themselves, plan personal objectives, follow through, and stay on course with little direction.

School Choice and the Future of American Democracy

School Choice and the Future of American Democracy PDF Author: Scott Franklin Abernathy
Publisher: University of Michigan Press
ISBN: 9780472022229
Category : Education
Languages : en
Pages : 168

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Book Description
In School Choice and the Future of American Democracy, Scott Franklin Abernathy shows what is lost in the school choice debate. Abernathy looks at parents as citizens who exert power over the educational system through everything from their votes on school budgets to their membership on school boards. Challenging the assumption that public schools will improve when confronted with market-based reforms, Abernathy examines the possibility that public schools will become more disconnected and isolated as civic life is privatized. Scott Abernathy takes up big questions and provides answers grounded in the complex reality of policy and politics. School Choice and the Future of American Democracy is a book written for those who understand that the world does not fit the simple explanations too often put forward. --Clarence Stone, Professor Emeritus, University of Maryland, and Research Professor, George Washington University Will school choice revive or eviscerate democratic processes and institutions? Will it narrow or exacerbate the range of educational inequities? This book takes several differently angled slices into these questions and draws intriguing answers. --Jeffrey R. Henig, Teachers College, Columbia University, and author of Rethinking School Choice: Limits of the Market Metaphor Through extensive research and refreshingly impartial analysis, Scott Abernathy probes how the use of market principles to reform public schools affects democratic citizenship. Treating citizens first and foremost as customers, he finds, threatens civic engagement and the well-being of schools, especially in the nation's neediest communities. This thoughtful and balanced appraisal is must-reading for those concerned about the future of American education and democracy. --Suzanne Mettler, Alumni Associate Professor, Syracuse University, and author of Soldiers to Citizens: The G.I. Bill and the Making of the Greatest Generation Scott Franklin Abernathy is Assistant Professor of Political Science, University of Minnesota

Law and Public Choice

Law and Public Choice PDF Author: Daniel A. Farber
Publisher: University of Chicago Press
ISBN: 0226238113
Category : Law
Languages : en
Pages : 169

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Book Description
In Law and Public Choice, Daniel Farber and Philip Frickey present a remarkably rich and accessible introduction to the driving principles of public choice. In this, the first systematic look at the implications of social choice for legal doctrine, Farber and Frickey carefully review both the empirical and theoretical literature about interest group influence and provide a nonmathematical introduction to formal models of legislative action. Ideal for course use, this volume offers a balanced and perceptive analysis and critique of an approach which, within limits, can illuminate the dynamics of government decision-making. “Law and Public Choice is a most valuable contribution to the burgeoning literature. It should be of great interest to lawyers, political scientists, and all others interested in issues at the intersection of government and law.”—Cass R. Sunstein, University of Chicago Law School

Choice

Choice PDF Author: Richard Harper
Publisher: John Wiley & Sons
ISBN: 0745683908
Category : Business & Economics
Languages : en
Pages : 229

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Book Description
We make decisions every day. Yet we are sometimes perplexed by these decisions and the decisions of others. To complicate things further, we live in an age where there are more things to choose from than ever before – the Internet is transforming our choices and making us more accountable for them: what we choose is recorded, modelled and used to predict our future behaviour. So are we in a position to make better choices today than we were a decade ago? Certainly there are some who believe so. Psychologists claim we are subject to hidden mental processes that lead us to one thing rather than another; economists offer predictions about what people will buy; and some philosophers claim that our choices echo our evolutionary past. Are these claims merited? Do they reflect the beginnings of a new science of choice? This book offers a critical overview of these and other claims, showing where they are justified and where they are exaggerated. It will be an essential reference for anyone interested in whether science can help us to understand both the ways people make choices in their everyday lives and how these may be changing.

Choice, Preferences, and Procedures

Choice, Preferences, and Procedures PDF Author: Kotaro Suzumura
Publisher: Harvard University Press
ISBN: 0674725123
Category : Business & Economics
Languages : en
Pages : 806

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Book Description
Social choice theory critically assesses and rationally designs economic mechanisms for improving human well-being. Kotaro Suzumura—one of the world’s foremost thinkers in social choice theory and welfare economics—fuses abstract ideas with real-world economies to examine foundational issues of normative economics and collective decision making.

The Foundation of Choice of Law

The Foundation of Choice of Law PDF Author: Sagi Peari
Publisher: Oxford University Press
ISBN: 0190622318
Category : Law
Languages : en
Pages : 304

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Book Description
This book focuses on the subject of choice of law as a whole and provides an analysis of its various rules, principles, doctrines and concepts. It offers a conceptual account of choice of law, called "choice equality foundation" (CEF), which aims to flesh out the normative basis of the subject. The author reveals that, despite the multiplicity of titles and labels within the myriad choice of law rules and practices of the U.S., Canadian, European, Australian, and other systems, many of them effectively confirm and crystallize CEF's vision of the subject. This alignment signifies the necessarily intimate relationship between theory and practice by which the normative underpinnings of CEF are deeply embedded and reflected in actual practical reality. Among other things, this book provides a justification of the nature and limits of such popular principles as party autonomy, most significant relationship, and closest connection. It also discusses such topics as the actual operation of public policy doctrine in domestic courts, and the relation between the notion of international human rights and international commercial dealings, and makes some suggestions about the ability of traditional rules to cope with the advancing challenges of the digital age and the Internet.