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Hidden Persuaders in Cocoa and Chocolate

Hidden Persuaders in Cocoa and Chocolate PDF Author: Renata Januszewska
Publisher: Woodhead Publishing
ISBN: 0128154489
Category : Technology & Engineering
Languages : en
Pages : 165

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Book Description
Hidden Persuaders of Cocoa and Chocolate: A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas and notes, the book broadens the language for describing chocolate by relating tasting experiences to the process of pairing flavors. This resource, designed for both academics and those working in research and development, equips the reader to describe these attributes in a sensory language for the purposes of new product development or quality improvement. Provides an overview of the tastes, aromas and notes describing cocoa and chocolate Features scientific explanations of the volatile and non-volatile aspects of each flavor Contains science-based categorization of taste, various aromas, trigeminal sensations and atypical flavors

Hidden Persuaders in Cocoa and Chocolate

Hidden Persuaders in Cocoa and Chocolate PDF Author: Renata Januszewska
Publisher: Woodhead Publishing
ISBN: 0128154489
Category : Technology & Engineering
Languages : en
Pages : 165

View

Book Description
Hidden Persuaders of Cocoa and Chocolate: A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas and notes, the book broadens the language for describing chocolate by relating tasting experiences to the process of pairing flavors. This resource, designed for both academics and those working in research and development, equips the reader to describe these attributes in a sensory language for the purposes of new product development or quality improvement. Provides an overview of the tastes, aromas and notes describing cocoa and chocolate Features scientific explanations of the volatile and non-volatile aspects of each flavor Contains science-based categorization of taste, various aromas, trigeminal sensations and atypical flavors

Hidden Persuaders in Cocoa and Chocolate

Hidden Persuaders in Cocoa and Chocolate PDF Author: Renata Januszewska
Publisher: Woodhead Publishing
ISBN: 9780128164310
Category :
Languages : en
Pages : 162

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Book Description
Hidden Persuaders of Cocoa and Chocolate: A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas and notes, the book broadens the language for describing chocolate by relating tasting experiences to the process of pairing flavors. This resource, designed for both academics and those working in research and development, equips the reader to describe these attributes in a sensory language for the purposes of new product development or quality improvement. Provides an overview of the tastes, aromas and notes describing cocoa and chocolate Features scientific explanations of the volatile and non-volatile aspects of each flavor Contains science-based categorization of taste, various aromas, trigeminal sensations and atypical flavors

My Method

My Method PDF Author: Roberto Rossellini
Publisher: Marsilio Pub
ISBN:
Category : Performing Arts
Languages : en
Pages : 256

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Book Description
Interviews and other writings reveal the filmmaker's outlook on film and culture

The Marketing Book

The Marketing Book PDF Author: Michael Baker
Publisher: Routledge
ISBN: 1136356916
Category : Business & Economics
Languages : en
Pages : 867

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Book Description
This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

Fair Trade

Fair Trade PDF Author: Alex Nicholls
Publisher: SAGE
ISBN: 1446233359
Category : Business & Economics
Languages : en
Pages : 288

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Book Description
'Today, Fair Trade finds itself at a crucial point in its evolution from alternative trading mechanism to a mainstream economic model. As the only certifier in the largest Fair Trade market in the world, TransFair USA has observed the explosive growth in consumer awareness and business interest in Fair Trade certification. New research into the progress of Fair Trade to date and, crucially, its key future directions is urgently needed. Fair Trade is therefore a valuable and timely contribution.The range and depth of the book is considerable. It is international in outlook and engages with a broad spectrum of theory and thinking. Its style is approachable yet rigorous. I would strongly recommend it to industry, academics, students, policy-makers and the interested reader in general' - Paul Rice, CEO, TransFair USA 'This work - a powerful study of the maelstrom of issues and cross currents in the Fair Trade and Development movements is long overdue. Through case studies, quantative analysis and reasoned arguement, this work makes its case with cogent force' - Hamish Renton, Product Manager Food You Can Trust, Tesco 'With the fair trade sector growing rapidly, it is vital that the concept is understood properly and the future potential mapped out. Fair Trade provides a comprehensive guide to all aspects of fair trade which make it a "must read" for everyone from casual buyer right through to seasoned producer. Here's your chance to see how you can easily change the world for the better' - Mel Young, editor-in-chief, New Consumer, Britain's only fair trade magazine, www.newconsumer.org. Fair Trade is at a crucial moment in its evolution from alternative trading mechanism to mainstream economic model. This timely and thoughtful book looks at the strategic future for Fair Trade. Each chapter spearheads a key area of Fair Trade thinking and theory and the political, legal and economic context of Fair Trade is given careful scrutiny. Difficult questions are tackled such as `What is the role and value of corporate social responsibility?' and `What is the brand meaning of Fair Trade?' Throughout, readers are supported by: - Revealing case studies and useful data analysis; - Concise histories of different Fair Trade organisations; - Chapter summaries and conclusions.

Annual Report - National Confectioners' Association of the United States

Annual Report - National Confectioners' Association of the United States PDF Author: National Confectioners' Association of the United States
Publisher:
ISBN:
Category :
Languages : en
Pages :

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New York Times Saturday Review of Books and Art

New York Times Saturday Review of Books and Art PDF Author:
Publisher:
ISBN:
Category : Books
Languages : en
Pages : 1100

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The Trademark Register of the United States

The Trademark Register of the United States PDF Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages :

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America Worked

America Worked PDF Author: William A. Ewing
Publisher: Harry N Abrams Incorporated
ISBN:
Category : Documentary photography
Languages : en
Pages : 192

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Book Description
A photographic view of the worker in the 1950s reveals an emerging lifestyle

Empire of Conspiracy

Empire of Conspiracy PDF Author: Timothy Melley
Publisher:
ISBN:
Category : Literary Criticism
Languages : en
Pages : 239

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Book Description
Why, Timothy Melley asks, have paranoia and conspiracy theory become such prominent features of postwar American culture? In Empire of Conspiracy, Melley explores the recent growth of anxieties about thought-control, assassination, political indoctrination, stalking, surveillance, and corporate and government plots. At the heart of these developments, he believes, lies a widespread sense of crisis in the way Americans think about human autonomy and individuality. Nothing reveals this crisis more than the remarkably consistent form of expression that Melley calls "agency panic"—an intense fear that individuals can be shaped or controlled by powerful external forces. Drawing on a broad range of forms that manifest this fear—including fiction, film, television, sociology, political writing, self-help literature, and cultural theory—Melley provides a new understanding of the relation between postwar American literature, popular culture, and cultural theory. Empire of Conspiracy offers insightful new readings of texts ranging from Joseph Heller's Catch-22 to the Unabomber Manifesto, from Vance Packard's Hidden Persuaders to recent addiction discourse, and from the "stalker" novels of Margaret Atwood and Diane Johnson to the conspiracy fictions of Thomas Pynchon, William Burroughs, Don DeLillo, and Kathy Acker. Throughout, Melley finds recurrent anxieties about the power of large organizations to control human beings. These fears, he contends, indicate the continuing appeal of a form of individualism that is no longer wholly accurate or useful, but that still underpins a national fantasy of freedom from social control.